Instead of widening the gap by dismissing our healthcare system, femtech brands can form strategic partnerships with providers to educate them on innovations in women’s health…

Not only is there a need for more sufficient data to further innovate and address the many challenges women face with their health, but there are several discrepancies in the data that does exist.

The disconnect between what you want (the sale) vs. what your prospect wants (a solution) is why gaining and retaining a loyal client base can feel like a challenge…

When attempting their own marketing or hiring a copywriter with no industry knowledge, businesses often end up with a profit-focused strategy rather than building a community on trust.