Marketing Insights, Tips, and Strategies for Innovators and Educators in Menstrual Health
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How Femtech Brands Can Bridge the Credibility Gap in Women’s Health
Not only is there a need for more sufficient data to further innovate and address the many challenges women face with their health, but there are several discrepancies in the data that does exist.
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3 Foundational Steps to Build and Retain Your Women’s Health Community
The disconnect between what you want (the sale) vs. what your prospect wants (a solution) is why gaining and retaining a loyal client base can feel like a challenge…
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4 Examples of Wellness Washing and How to Avoid It in Your Copy
When attempting their own marketing or hiring a copywriter with no industry knowledge, businesses often end up with a profit-focused strategy rather than building a community on trust.
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